Terms of Service
Welcome to Maevi. These terms are a plain-language agreement between you and Maevi (“we,” “us”). Maevi is operated by Maevi, LLC, a Utah limited liability company. By creating an account, buying a course, or publishing one, on our website or in our app, you agree to them. In these terms, “class” and “course” mean the same thing.
1. Accounts
You must be 18 or older to buy or sell. You can create an account and browse from 13. You’re responsible for keeping your login secure and for everything done under your account. One person, one account. Accounts can’t be shared, sold, or transferred.
2. Buying a course
Courses are sold only to people who hold an active professional license in the beauty field (for example cosmetology, barbering, nail technology or esthetics) issued by a US state. Before your first purchase we ask for your license details and a photo of your license, and we check them against your state licensing board’s records. You confirm that the details you give are true and belong to you. We may refuse or cancel a purchase, and remove access without a refund, if a license turns out to be false, someone else’s, or not active. If your license expires, you keep the courses you’ve bought but can’t buy new ones until you send your renewed license.
Each class lists the licenses its technique is for. That list is a guide, not legal advice: it’s your responsibility to check that your license lets you perform a service in your state (your state’s scope of practice) before you offer it to clients.
When you buy a course, you get a personal, non-exclusive, non-transferable license to stream it through Maevi for your own education. It’s a one-time purchase with no subscription, and you can rewatch it as often as you like. You’re buying access to watch the course, not ownership of the videos or a copy of them.
Courses are streaming-only and can’t be downloaded. You may not record, copy, redistribute, resell, or publicly show them, or share your account so others can watch.
Maevi is the merchant of record: your payment is to us, and we pay the educator. Prices are in US dollars.
Courses are digital products and all sales are final. We do not offer refunds. Access starts as soon as you pay, and before paying you confirm that you understand this. The only exceptions, a duplicate charge or a course we can’t get working for you, are described in our Refund Policy.
Reserving a class while your license is being checked. Where we offer it, if you’ve sent us your license and we haven’t finished checking it, you can reserve a class instead of buying it straight away. A reservation only places a hold (an authorization) on your card for the price shown. You aren’t charged yet and you don’t get access yet. When we verify your license, we charge your card that amount and your access starts. From then on the sale is final, like any other purchase, and you confirm that before you reserve. If we can’t verify your license, or it isn’t verified within 6 days, we release the hold and you aren’t charged. If the charge can’t go through when your license is verified, for example because your bank has already dropped the hold, we’ll let you know and you can buy the class as usual. How quickly a released hold disappears from your statement is up to your bank.
3. How long your access lasts
You keep access to a course you’ve bought for as long as Maevi offers course streaming and your account is in good standing. In practice:
- If the educator stops selling the course or leaves Maevi, you keep access to it.
- Educators may update a course (re-film, reorder, add, or replace lessons) to keep it current. We don’t guarantee every lesson stays exactly as it was when you bought it.
- We may remove a course or end your access if you break these terms, or if we have to, for example because of a valid copyright claim, a court order, or content that turns out to be unsafe or unlawful.
- If we ever shut down Maevi or stop offering course streaming, we’ll give you at least 30 days’ notice by email and on the site so you have time to finish your courses. Access ends when the service does. We aren’t obligated to provide downloads or copies of course videos, and past purchases aren’t refunded because of a shutdown, except where the law requires it.
4. Selling courses (educators)
Educators must be verified before publishing. We review your identity and a professional license. You keep ownership of your content. You give Maevi a worldwide, non-exclusive, royalty-free license to host, stream, display, and promote it while it’s listed. That license continues for every student who has already bought it, even after you retire the course from sale or close your account, so that people who paid keep the access described in section 3.
Educators are independent. You aren’t an employee, partner, joint venturer, or agent of Maevi, LLC. You decide what you teach and how, within these terms, and you can’t make promises or agreements on our behalf. You’re responsible for your own business, including your licenses, insurance, and taxes.
You can retire a course from sale at any time. Once a course has students, you can update, re-film, rename, reorder, and add to its lessons, but you can’t remove lessons or delete the course. Contact us if something genuinely needs to come down, such as a safety or rights issue. Removing, emptying, or replacing sold content with something materially less than what students paid for violates these terms and may lead to recovered payouts and closure of your account.
Inactive courses nobody has bought may be removed. To keep storage in check, we may delete a course that has never been sold and hasn’t been viewed or edited for 12 months, and an unpublished draft that hasn’t been edited for 6 months. We’ll email you at least 30 days before, and editing or publishing the course in that time keeps it. This never applies to a course anyone has bought. Keep your own copies of your videos: Maevi is not a backup service, and deleted videos can’t be recovered.
You promise your content is your own work (or properly licensed), is accurate, follows the safety and licensing rules for beauty services, and doesn’t infringe anyone’s rights, including music and the likeness of anyone who appears in it, whose permission you need. No background music unless you own the rights. Salon playlists count. A song playing in the salon while you film is background music too. You set your price within the platform’s allowed range.
When you publish a class, you choose which licenses its technique is for, and that choice must be accurate. A class that involves needles, blades, or chemical peels (for example microblading, microneedling, or peels) must state the licenses it’s for, because states limit who may perform those services.
5. Payments & payouts
Payments are processed by Stripe. Maevi keeps a platform fee and pays educators the remainder to a connected Stripe account. A sale’s share becomes payable 17 days after purchase. We send a payout once your payable earnings reach $25 (the minimum payout). Anything under that carries over and is paid in December each year, or right away if you close your account. We’ll give educators notice before changing the minimum.
If a sale is refunded or disputed (a chargeback) before its share is paid out, that share is cancelled. If it happens after you’ve been paid, you owe that share back, and we may recover it from your Stripe balance, your future payouts, or the bank account connected to your Stripe account. Educators are responsible for their own taxes; we and Stripe may collect tax information and issue tax forms where the law requires.
6. Content standards & moderation
We have zero tolerance for objectionable content and abusive users. This covers everything on Maevi, on the website and in the app: courses, lesson videos, photos, creator profiles and reviews. You may not post:
- sexual content or nudity;
- hate speech, harassment, bullying or threats, or anything that attacks people for who they are;
- violence, self-harm, or unsafe or illegal beauty procedures;
- illegal, stolen or infringing content, or content that is false or misleading;
- spam or scams.
Educators are vetted before they can publish. Any signed-in user can report a course from its page. In the Maevi app you can also report a creator, or block one so their courses and profile no longer appear for you. We review reports within 24 hours. When content breaks these rules we remove it and suspend or close the account that posted it, and we may withhold payouts tied to it. A course that several people report is hidden automatically until we’ve reviewed it.
7. Copyright complaints and counter-notices
Maevi responds to copyright notices under the Digital Millennium Copyright Act (DMCA). Our designated agent: Maevi, LLC, support@maeviedu.com (registration with the US Copyright Office in progress).
If you believe something on Maevi infringes your copyright, email support@maeviedu.com with: the work you own; a link to the content you believe infringes it; your contact details; a statement that you believe in good faith the use isn’t authorized; a statement, under penalty of perjury, that your notice is accurate and you’re the owner or authorized to act for them; and your physical or electronic signature. We’ll review it promptly, remove infringing content, and tell the person who posted it. Educators whose content is repeatedly found to infringe will have their accounts closed.
Counter-notices. If your content was removed after a copyright notice and you believe that was a mistake or a misidentification, email our designated agent at the same address with: the content that was removed and where it appeared before; a statement, under penalty of perjury, that you believe in good faith it was removed by mistake or misidentification; your name, address, and phone number; a statement that you consent to the jurisdiction of the federal district court for the district where your address is (or, if you’re outside the US, any judicial district where Maevi, LLC may be found) and that you’ll accept service of process from the person who sent the notice or their agent; and your physical or electronic signature. We’ll send a copy to the person who sent the notice. Unless they tell us first that they’ve filed a court action to keep the content down, we’ll restore it 10 to 14 business days after we receive your counter-notice.
Knowingly sending a false notice or counter-notice can make you liable for damages, including legal costs.
8. Ending your account
You can stop using Maevi at any time and delete your account from Account settings, on the website or in the app. Deleting your account ends your access to courses you’ve bought. We may suspend or close accounts that break these terms, abuse refunds or chargebacks, or put other users at risk.
9. Disclaimers
Courses are educational and provided “as is.” Educators, not Maevi, are responsible for what they teach. We don’t guarantee specific results, and we aren’t responsible for how you apply what you learn: follow the safety, sanitation, and licensing rules for beauty services where you work, and only perform services you’re qualified and licensed to perform. We work to keep Maevi running but can’t promise it will always be available or error-free.
10. Limitation of liability
To the fullest extent the law allows, Maevi isn’t liable for indirect, incidental, or consequential damages, and our total liability to you for any claim is limited to the amount you paid us in the 12 months before the claim arose. Some places don’t allow these limits, so they may not all apply to you.
11. Changes & contact
We may update these terms. If a change is material, we’ll post it here and, where it affects you, let you know by email before it takes effect. Continuing to use Maevi after that means you accept the updated terms. Questions? Email us at support@maeviedu.com.
12. Governing law and disputes
These terms are governed by the laws of the State of Utah and applicable US federal law, without regard to conflict-of-law rules. Any dispute about these terms or Maevi will be decided only by the state or federal courts located in Salt Lake County, Utah, and you and we agree to those courts’ jurisdiction. Either of us may instead bring an individual claim in small-claims court, in the county where you live or in Salt Lake County, if it qualifies. Please email us first: most problems can be sorted out without a dispute. If you’re a consumer, this doesn’t take away any protection that the law where you live gives you and that can’t be given up by agreement.
13. Educator indemnity
If you sell on Maevi, you agree to indemnify and hold harmless Maevi, LLC and its members, officers, and employees against any claims, losses, damages, and costs (including reasonable legal fees) arising from your content, your teaching, or your breach of these terms. That includes claims that your content infringes someone’s rights (such as copyright, trademark, music, or someone’s likeness) and claims of injury or damage from following your instruction. We’ll tell you promptly about a claim we ask you to cover, and we may choose to handle our own defense.
Last updated September 23, 2026.
